Cartworthy Founding Story
When Josh Graef left agency-life to sell his own services as an independent contractor he was overwhelmed with the amount of ecommerce prospects who were underserved and in need of services somewhere between a freelancer and an agency.
Not enough agencies specialize on ecommerce despite the rise of DTC products in the past decade. This was clear as Josh Graef began his own business and was overwhelming discovering ecommerce-based clients. This drove him to specialize his skillsets and start Cartworthy Brand Studio to solely serve ecommerce-centric companies.
Our Brand Position
Our services are positioned as more affordable than working with high-overhead agencies — but more capable, reliable, and trustworthy than managing your own team of freelancers.
Cartworthy was founded to provide agency-level branding and customer experiences for less. Josh Graef began his career in ecommerce selling shirts on a custom website at the age of 19 while finishing his degree in Visual Communication Design. After working in branding and advertising agencies for years he decided to apply his diverse skillsets and passion for ecommerce to launch Cartworthy Brand Studio — the perfect partner for DTC product brands.