Estimated Duration: 2 Weeks
Base Cost: $3,000 USD
Cartworthy's Naming Workshop is designed to get your name right the first time. We know the expense of changing your name in the future. Your name is your companies most valuable intellectual property — and it is the most costly to change when you get it wrong.
We start by investigating various forms of name structures that your brand may incorporate to reinforce your brand position and product differentiation. Conceptually we will discuss opportunities for developing your new name. We will also research competitor name strategies and determine the best style for you.
Brand Name Concepting
With basic research and consideration for trademark availability we will develop 10 viable name concepts for your company and brand. From there, you can consult with your Trademark Attorney to decide which will be the best route forward within availabilities of the USPTO.
We'll ensure that our name concepts are presented in a set of available options that are accompanies by website domains, social usernames, and hashtags that will bring your company real value.
When applicable, we will develop naming for product titles, flavors, sizes, categories, content, and other elements that may enhance your brand identity.
We will do basic searches available to the public to discover potential conflicts with our naming concepts. We do not provide legal consultation and can not guarantee the availability of our name concepts within the USPTO (United States Patent & Trademark Office).