Visual
Identity

Duration: 1-2 Months
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It's not just a logo — it's a full-spectrum system of visual communications.

Visual Identity Overview

Cartworthy creates Brand Identities to launch ecommerce products that not only capture attention, but also retain interest and memorability with meaningful communications.

Find your style.

Style Discovery

We will research, collect, and curate clear visual directions to choose for your identity. We create moodboards based on various viable styles to start a discussion about strategic visual approach.

Birth the face of your brand.

Logo System Design

Your wordmark, icon, and logo system are the face of your company. Next to your name, these elements can hold the most equity. Our creative experts design

Collaborate with our Creative Director to build your visual identity.

Brand Lookbook

We create various brand directions based on selected mood boards and logos. The best brand direction evolves into a brand lookbook to gather a look and feel that is the seed for your growing visual identity.

Consistent branding depends on guidelines and rules.

Visual Standards

Specifications are defined relating to logo system, color codes, typographic styles, photography, animation, textures, patterns, and other applicable visual elements — even names, slogans, and messaging. Following these standards will ensure a cohesive brand presence.

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