We strategically positioned spring salt as a microplastic-free alternative to toxic sea salts.
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We created an immersive narrative from online shopping to at-home unboxing.
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Audience Definition
Market Landscape
Product Positioning
Humanization
Strategic Planning
Brand Name Concepting
Product Name Concepting
Domain/Social Naming
Non-Legal Availability Search
Tone of Voice
Mission Statement
Brand Promise
Value Proposition Taglines
Style Discovery
Logo System
Visual System
Brand Lookbook
Visual Standards
UX Architecture
UX Research
Website Design
Website Development
Analytics/Testing
Packaging Mockups
Custom Dieline Design
Print Collaboration
Unboxing Experience
Materials Discovery
Shotlisting
Creative Direction
Studio/On-Location
Studio Photography
Videography
Animation
Paid Advertising Concepts
Paid Ad Animation
Social Media Content
Email Content
Digital Design
Print Design
Cartworthy was founded to provide agency-level branding and customer experiences for less. Josh Graef began his career in ecommerce selling shirts on a custom website at the age of 19 while finishing his degree in Visual Communication Design. After working in branding and advertising agencies for years he decided to apply his diverse skillsets and passion for ecommerce to launch Cartworthy Brand Studio — the perfect partner for DTC product brands.
