We design smart
product branding
& ecom websites.

BRAND STUDIO

We developed a healthy and safe brand identity.

We strategically positioned spring salt as a microplastic-free alternative to toxic sea salts.

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We launched a
full eCommerce experience.

We created an immersive narrative from online shopping to at-home unboxing.

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Only Salt Plastic-Free Wordmark LogoOnly Salt Pinching Fingers Icon
Chef-Inspired
Pinch Bowls
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Only Salt Pinch Bowl Salt CellarOnly Salt Pinch Bowl Salt CellarOnly Salt Pinch Bowl Salt CellarOnly Salt Pinch Bowl Salt CellarOnly Salt Pinch Bowl Salt Cellar
WE BELIEVE
Products launch and scale faster with powerful branding.

Build your brand identity.

Framework
Workshop*

*Required for New Clients
Audience Definition
Market Landscape
Product Positioning
Humanization

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Naming
Workshop

Strategic Planning
Brand Name Concepting
Product Name Concepting
Domain/Social Naming
Non-Legal Availability Search

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Messaging
Workshop

Tone of Voice
Mission Statement
Brand Promise
Value Proposition Taglines

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Visual
Identity

Style Discovery
Logo System
Visual System
Brand Lookbook
Visual Standards

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WE PROMISE
Your product will be easy to understand, hard to ignore, and impossible to forget.

Build your eCommerce experience.

eCommerce
Websites

UX Architecture
UX Research
Website Design
Website Development
Analytics/Testing

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Packaging
/ Unboxing

Packaging Mockups
Custom Dieline Design
Print Collaboration
Unboxing Experience
Materials Discovery

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Photography
/ Video

Shotlisting
Creative Direction
Studio/On-Location
Studio Photography
Videography
Animation

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Social Ads
/ Content


Paid Advertising Concepts
Paid Ad Animation
Social Media Content
Email Content
Digital Design
Print Design

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Josh Graef

Creative Director + Designer

Cartworthy was founded to provide agency-level branding and customer experiences for less. Josh Graef began his career in ecommerce selling shirts on a custom website at the age of 19 while finishing his degree in Visual Communication Design. After working in branding and advertising agencies for years he decided to apply his diverse skillsets and passion for ecommerce to launch Cartworthy Brand Studio — the perfect partner for DTC product brands.

About Cartworthy
GET STARTED
Let’s talk about
your product.