We launched a salt with a story as unique as its source. Spring salt offers a microplastic-free alternative to sea salt — with more robust flavors.

We developed an eCommerce shopping experience for a unique spring salt. Users learned about the benefits of microplastic-free salt, the pure spring source, and the history of the surrounding community of Maras, Peru. Users then learned about product features, the pinch pots, the salt packets, and the options for purchasing. Genuine customer reviews and blog articles were used to establish social credibility and rapport.

Introducing Salt from a Spring

On a trip deep within the Peruvian mountains, our founders discovered a unique spring that has carried pure salt to a nearby community for generations. The people of Maras, Peru are situated at 14,000 ft elevation and have been developing the nearby salt pans for hundreds of years.

We were approached to develop branding, packaging, and an eCommerce experience to connect this salt with American consumers.

We developed an eCommerce shopping experience for a unique spring salt. Users learned about the benefits of microplastic-free salt, the pure spring source, and the history of the surrounding community of Maras, Peru. Users then learned about product features, the pinch pots, the salt packets, and the options for purchasing. Genuine customer reviews and blog articles were used to establish social credibility and rapport.

Introducing Salt from a Spring

On a trip deep within the Peruvian mountains, our founders discovered a unique spring that has carried pure salt to a nearby community for generations. The people of Maras, Peru are situated at 14,000 ft elevation and have been developing the nearby salt pans for hundreds of years.