Creator <> Brand Platform
Josh Graef
Brand Director
josh@cartworthy.co
Joshua Graef Design
1426 Oliver Avenue
San Diego, CA 92109
(724) 495-9808
Marco Lange
marco@blankstudio.io
Blank Studio
(000) 000-0000
Submitted 04-27-23
Expires 05-12-23
Marco and Tyler discovered an opportunity within the content creation market to connect content creators with brands for UGC collaboration. The current options lack transparency and easy discoverability for brands to build an direct relationship with Creators. Creators also lack a platform for feeling like they're truly building their own business and not just a contractor within a company. Marco and Tyler aim to test the viability of this business idea.
We will rapidly build an MVP for connecting content creators with brands who need UGC. We will research, strategize UX, sketch, wireframe, plan, design, develop, and test a rough, featureless way of allowing brands to meet creators and submit Stripe payments in exchange for UGC content for their brand.
Estimated Duration: 1 Week
Deliverables: Insights, Knowledge, Site Map, Database Schematic
Let's define primary user flows (create account, onboarding, create job postings, create packaging, build profiles, etc). We'll have discussions about major components of the app (job postings vs Creators making bundles).
We will create a map of all pages for the app to provide a visual for key user journeys and necessary pages.
Let's think about scalability of the app and design a schematic for how collections of data should be stored and accessed from the database.
Let's analyze, dissect, and steal ideas from competitors and existing platforms. Billo, Insense, Upwork, Social Cat, and more have a lot figured out. We can save a lot of time by learning from these companies.
Estimated Duration: 3 Weeks
Deliverables: Low-Fidelity Wireframe Designs
We will create black and white, low-fidelity wireframe designs with the goal of seeing every bit of content needed for the app. We will investigate text, buttons, images, navigation, layout, and general user flows.
This is usually the part where we learn about new features that were missed during earlier planning and scoping. Josh will do his best to identify features that may require changes of scope or additional costs for outside developers.
Let's collaborate to structure of user journeys, and possibly address any new ideas for features missed. Provide feedback for general app structure and layout.
Estimated Duration: 2 Weeks
Deliverable: High Fidelity Mobile-Width App Designs
First, we will find inspiration and discuss visual style for the platform.
We will use our moodboard as reference to execute a basic design aesthetic to our low-fidelity wireframes from the previous phase. Consideration will be placed upon color, typography, spacing, and the details that make an app feel like a consistent experience. We will focus on aesthetics and the way it looks and feels — but also ADA-compliancy to ensure we're using color combinations that are suitable for the visually impaired.
We will use our moodboard as reference to execute a basic design aesthetic to our low-fidelity wireframes from the previous phase. Consideration will be placed upon color, typography, spacing, and the details that make an app feel like a consistent experience. We will focus on aesthetics and the way it looks and feels — but also ADA-compliancy to ensure we're using color combinations that are suitable for the visually impaired.
Let's collaborate on improving conversion rates with discussions about copy, icons, and general aesthetics. We don't have a lot of time — but consider getting outside feedback from prime audience at this stage.
Client provides a written approval to seal app design changes to avoid scope creep moving into development phases. Additional revision rounds may incur additional costs.
Estimated Duration: 4 Weeks
Deliverable: FlutterFlow Mobile + Desktop Project
Josh provides zero guarantees for the functionality of ANY of these features. His aim is to provide his best effort to accomplish as much as possible, but hiring developers may be necessary and those costs will not be covered by Josh.
Features for this project may include: account creation (separate for Brands and Creators), profile creation for Creators and Brands, package offering creation for Creators, portfolio creation for Creators, messaging between Creators and Brands, browse Creator profiles for Brands, browse Brand profiles for Creators, Stripe payments for Brands to pay Creators for their UGC packages, login/logout for Creators and Brands, delete account for Creators and Brands, push notifications for new messages and payments, and settings for editing profile and account information.
-Email setup or automation of any kind
-Referral campaigns of any kind
-Content approval process of any kind
-Creator ratings and reviews
-Fees associated with FlutterFlow, domains, Firebase/Firestore/Blaze, Stripe processing fees, Apple Developer account, stock photography/video
-Custom development of any kind
-Google Play Store Deployment
-Automatic commission payments sent to Creators
-Payments sent to Creators of any kind
-Recurring payments / subscriptions / paid memberships
-Job posting processes of any kind
-Apple App Store setup, integration, deployment, or app store graphics
-Guarantees of any kind whatsoever
-A bug-free app
-An app that does not have technical limitations and flaws
Estimated Duration: 2 Weeks
Deliverable: 98% of a Functioning Mobile App
Marco and Tyler will be responsible for bringing users into the app to test and gather feedback. Josh will monitor app usage and make best efforts to fix bugs and technical issues to the best of his ability within TWO weeks of time. Software bugs are infinite and additional revisions after two weeks will incur additional costs.
This app will have bugs and technical limitations. This is the nature of building all software — especially an MVP. I'll do my very best throughout the process to flag any concerns I have about features that may require hiring developers — BUT there are very few limitations with FlutterFlow so we should be on an entirely scalable platform.
Communication:
To provide efficient communication and a collaborative experience, Josh Graef will typically be readily available via Slack, email, and phone Monday through Friday between the hours of 9:00am and 5:00pm PST. Josh Graef attempts to be available mornings, evenings, and weekends but does not guarantee prompt response times.
Not Included:
- Hosting Fees
- Domain Registration Fees
- Third-Party Service Fees
- Packaging Printing
- Trademark Legal Fees
- Stock Photography Fees
- Stock Video Fees
- Font Licensing
Billing Schedule:
Month 1: $3,000
Month 2: $3,000
Month 3: $3,000
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