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Sweat Den
Josh Graef
Brand Director
josh@cartworthy.co
Joshua Graef Design
1426 Oliver Avenue
San Diego, CA 92109
(724) 495-9808
Ross Sheahan
Co-Founder
ross.sheahan@gmail.com
Sweat Den
(720) 425-1786
Submitted 09-22-22
Expires 10-06-22
Kelsey (CPT) is a former professional dancer / NFL cheerleader, an iFit / Nordictrack trainer, and all around fitness bad ass. She has educated, supported, and motivated thousands of women in their health and wellness journey to become the most confident and healthiest versions of themselves.Ross (CSCS) is a former D1 collegiate football player, an iFit / Nordictrack trainer, with extensive experience in coaching elite athletes at all levels of sport. Both have been in the health and wellness space for 15+ years. We know what it takes to achieve real results, and live and breathe to inspire those around us to lead a healthy lifestyle. We practice what we preach. We believe in deep health, and the importance of creating a lifestyle that fosters healthy habits and leads to positive change.
15 years studio
Squarespace website transitioned over to wordpress and woocommerce
Adapted from the pandemic to online workouts and on-demand workout content.
Describe the vision, methodology, and outcomes for this project. This is future-focused.
Reasonable goal of scaling from roughly 250 to 1,000 active monthly subscribers.
We're going to align with your team's knowledge, treat your business like our business, and integrate with your team collaboratively to grow a functioning marketing funnel.
Estimated Duration: 4 Weeks
Deliverables: Brand Strategy PDF, Updated Logo Files, Style Guide PDF
We believe customers always come first — this is why we start by intimately understanding your ideal customer. Our goal is to get inside their mind and develop maps to psychologically analyze their pain points, feelings, goals, desires, personalities, and more.
Together we will research, identify, and analyze the intricacies of the market options available to your ideal customers. Insights will be gathered about value propositions, brand names, messaging, logos, visual styles, pricing, website experiences, packaging, customer reviews, social media styles, and advertising campaigns, content, and other applicable brand activations. We will utilize this analysis of our market landscape to discover positioning opportunities.
Collaboratively we will discover opportunities to position your product within the market landscape. We will discuss key differentiators and the story that we want to tell. We may develop relevant positioning maps to visually articulate our brand position.
We will rebuild the existing logo in proper file formats that scale properly.
We will develop a basic one-page style guide with visual specifications for logo usage, typographic styles, and color standards. This guide will ensure consistency across marketing efforts among our team and for other representatives of the brand.
Estimated Duration: 4 Weeks
Deliverables: ----
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Estimated Duration: 4 Weeks
Deliverables: ...
- server-side implementation facebook conversions
- Google Analytics 4 Setup
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Koos, what kind of sizes, or how many variations, or what formats? There's different types and formats that can be run right?
Do both sizes for all creative:
4:5 ratio ads in feed
9:16 ratio reels
Koos — for the top of funnel, mid-funnel, bottom of funnel, I need some direction on what ads to create. Like specifically how many variations for each level of the funnel would make most sense to start with?
Estimated Duration: 4 Weeks
Deliverables: ----
Creative testing
Optimizing best creatives by split-testing variations of their scroll stopper, copy, and hook/angle
Audience testing (Koos provide more copywriting here)
Single-interest?
Lookalike ?
Broad?
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Estimated Duration: 4 Weeks
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Website revision...
Evaluating if the funnel looks solid or if there are any bottlenecks (Ad creative → CTR → conversion rate) across each stage of the funnel (top, middle, bottom)
Estimated Duration: 4 Weeks
Deliverables: ----
Creating campaigns that run the best ads against the top performing audiences. Increase budgets where appropriate to maximize exposure while maintaining ROAS.
Retargeting optimization to match the right creative to where the user is at on their journey to ultimately increase revenue and ROAS.
ongoing creative and audience testing to support scaling campaigns to prevent ad fatigue / audience saturation.
Communication:
To provide efficient communication and a collaborative experience, Josh Graef will typically be readily available via Slack, email, and phone Monday through Friday between the hours of 9:00am and 5:00pm PST. Josh Graef attempts to be available mornings, evenings, and weekends but does not guarantee prompt response times.
Not Included:
- Hosting Fees
- Domain Registration Fees
- Third-Party Service Fees
- Packaging Printing
- Trademark Legal Fees
- Stock Photography Fees
- Stock Video Fees
- Font Licensing
Billing Schedule:
Month 1: $
Month 2: $
Month 3: $
Month 4: $
Month 5: $
Month 6: $