Workshop Itinerary
1
Value Proposition Sprint
1 Hour Call
Discuss the key features and main offer of your product.
· What problems do we solve?
· What are we offering?
· How will they remember us?
2
Market Landscape Sprint
1 Hour Call
Review direct competitors and relevant market entities.
· Who are the competitors?
· What brands do we aspire to be?
· Where does our audience shop?
3
Audience Empathy Sprint
1 Hour Call
Create a deeper understanding of your target audience.
· Who cares the most?
· What do they need/want?
· What do they believe?
4
Brand Positioning Sprint
1 Hour Call
Map your relationship within the market landscape.
· How will they remember us?
· How do we differentiate?
· What territory can we defend?
5
Vision, Mission, Purpose Sprint
1 Hour Call
Discuss the vision and mission for your company.
· What future do we hope for?
· What impact will we make?
· What guides micro-decisions?
6
Brand Belief Pillars Sprint
1 Hour Call
Define your unique, core beliefs as they relate to your brand.
· What do we care about?
· What are our values?
· What motivates us?