Workshop Itinerary
1
Tone of Voice Sprint
1 Hour Call
Define the personality of your messaging platform.
· Who do we sound like?
· What describes our tone?
· What words do we use/avoid?
2
Upper Funnel Messaging Sprint
1 Hour Call
Create the messaging at the top of your funnel.
· What do they need to know first?
· What is our introduction?
· What messaging works for ads?
3
Middle Funnel Messaging Sprint
1 Hour Call
Create the messaging at the middle of your funnel.
· What ideas matter most?
· How do we describe our value?
· What must be said?
4
Lower Funnel Messaging Sprint
1 Hour Call
Create the messaging at the end of your funnel.
· What ideas seal the deal?
· What keeps our audience loyal?
· How will they refer us?
5
Omni-Funnel Messaging Sprint
1 Hour Call
Create the sticky ideas that will exist across your funnel.
· What makes sense everywhere?
· What matters to us most?
· What is most memorable?
6
Brand Narrative Messaging Sprint
1 Hour Call
Define the narrative we hope people will naturally spread.
· What is our story?
· What is our vision and mission?
· How do people describe us?