Name Development Workshop

$6,200

Develop conceptual options for a system of unique naming for your brand(s) and product(s).

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Tell Your Story

Discover name options that will provide unique directions for telling your story to your audience. Evoke a certain feeling, describe a certain feature, or create a meaningless name that is simply easy to remember and own.

Define Strategy

Explore various naming conventions and ideate feelings to evoke, stories to tell, name personality, and any applicable restrictions. Define systems of names needed for various brands, brand relatives, products, and sub-products.

Designed for Product Founders

Whether you're a pre-launched product idea or have thousands of loyal customers — this workshop is designed for you.

Build Brand Equity

Your name is the most valuable intellectual property your company will hold. A great name defends market territory, is highly memorable, and will develop long-term value for your company.

Workshop Itinerary

1
Naming Strategy Sprint
1 Hour Call
Define the strategy and requirements for naming.
· What naming do we need?
· What story could we tell?
· What matters most in a name?

2
Word Association Map Sprint
1 Hour Call
Create a map of all words related to your product story.
· What words tell our story?
· What words are related?
· What words feel best?
3
Naming Ideation Sprint A
1 Hour Call
Collaborate with our team to develop naming options.
· How can we alter words?
· What words matter most?
· What stories feel right?
4
Naming Ideation Sprint B
1 Hour Call
Collaborate with our team to develop naming options.
· How can we alter words?
· What words matter most?
· What stories feel right?
5
Naming Ideation Sprint C
1 Hour Call
Collaborate with our team to develop naming options.
· How can we alter words?
· What words matter most?
· What stories feel right?
6
Naming System Reviewal Sprint
1 Hour Call
Review the final options for your naming
· Which names appear available?
· Which names are safest?
· Which names should we pursue?
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